Portrait of Scott McDougall

About

Imaketheimportantthingsclear.

I’m Scott McDougall, a communications professional in Edinburgh. For the past three years I’ve worked at Elite Energy, an international energy technology consultancy, helping turn complex strategies, technical information and business priorities into communications that connect people and strengthen brands.

Currently: Digital Marketing & Communications Analyst, Elite Energy (Jul 2024–present). Before that: BA (Hons) Mass Communications, Public Relations & Advertising, Edinburgh Napier University (2:1, 2024).

Personal statement

Still learning. Already delivering.

I know where I am in my career, and I know what that level should mean.

I’m still near the start of my career, and I don’t claim to have all the answers. What I do have is three years of practical experience inside an international energy technology consultancy, writing, planning, coordinating stakeholders, supporting a company-wide rebrand and learning how leadership messages land with different teams.

That experience has taught me the value of listening first, asking clear questions and doing the fundamentals well: understanding the audience, finding the human angle, choosing the right channel and following through. I’m comfortable being the person who turns complexity into a clear first draft, coordinates the details and keeps improving the work through feedback and evidence.

I see my level honestly: a hands-on communications analyst ready to own defined projects, support senior stakeholders and keep developing towards broader internal communications and employee engagement responsibility. I’m not positioning myself as a finished strategist; I’m offering strong foundations, practical delivery experience and the judgement to keep learning quickly.

Career

The road so far.

  1. Jul 2024–Present

    Digital Marketing & Communications Analyst

    Elite Energy

    Rebrand delivery, LinkedIn channel growth, internal comms and analytics reporting.

  2. May 2023–Apr 2024

    Marketing Intern

    Elite Energy

    Joined as intern; grew into company-wide communications responsibilities.

  3. Sep 2019–Jul 2024

    Sales Assistant

    Next

    Customer-facing communication at pace, where clarity became a habit.

  4. Aug 2019–Mar 2020

    Ticketing & Customer Relations Assistant

    Heart of Midlothian FC

    High-volume customer relations for a passionate audience.

Education

Trained in the craft.

BA (Hons) Mass Communications, Public Relations & Advertising

Edinburgh Napier University · 2:1 · 2024

Dissertation: Cause-Integrated Advertising.

Where the craft of persuasion met the discipline of evidence.

Values

Three things I believe about communication.

Clarity is respect

If people have to work to understand you, you're asking them to pay for your message twice.

Communication is two-way

Surveys, feedback loops and listening matter as much as the announcement.

Evidence beats instinct

Report, measure, adjust. Then do it again.

Beyond work

Beyond work

Edinburgh-basedEnergy-sector communicatorAustralia-tested

Same job everywhere: helping people understand what matters.

Next step

Let’s connect.

I’m open to opportunities in internal communications, employee engagement and corporate communications, in Edinburgh and beyond.