Clarity is respect
If people have to work to understand you, you're asking them to pay for your message twice.

About
I’m Scott McDougall, a communications professional in Edinburgh. For the past three years I’ve worked at Elite Energy, an international energy technology consultancy, helping turn complex strategies, technical information and business priorities into communications that connect people and strengthen brands.
Currently: Digital Marketing & Communications Analyst, Elite Energy (Jul 2024–present). Before that: BA (Hons) Mass Communications, Public Relations & Advertising, Edinburgh Napier University (2:1, 2024).
Personal statement
I know where I am in my career, and I know what that level should mean.
I’m still near the start of my career, and I don’t claim to have all the answers. What I do have is three years of practical experience inside an international energy technology consultancy, writing, planning, coordinating stakeholders, supporting a company-wide rebrand and learning how leadership messages land with different teams.
That experience has taught me the value of listening first, asking clear questions and doing the fundamentals well: understanding the audience, finding the human angle, choosing the right channel and following through. I’m comfortable being the person who turns complexity into a clear first draft, coordinates the details and keeps improving the work through feedback and evidence.
I see my level honestly: a hands-on communications analyst ready to own defined projects, support senior stakeholders and keep developing towards broader internal communications and employee engagement responsibility. I’m not positioning myself as a finished strategist; I’m offering strong foundations, practical delivery experience and the judgement to keep learning quickly.
Career
Elite Energy
Rebrand delivery, LinkedIn channel growth, internal comms and analytics reporting.
Elite Energy
Joined as intern; grew into company-wide communications responsibilities.
Next
Customer-facing communication at pace, where clarity became a habit.
Heart of Midlothian FC
High-volume customer relations for a passionate audience.
Education
Edinburgh Napier University · 2:1 · 2024
Dissertation: Cause-Integrated Advertising.
Where the craft of persuasion met the discipline of evidence.
Values
If people have to work to understand you, you're asking them to pay for your message twice.
Surveys, feedback loops and listening matter as much as the announcement.
Report, measure, adjust. Then do it again.
Beyond work
Same job everywhere: helping people understand what matters.
Next step
I’m open to opportunities in internal communications, employee engagement and corporate communications, in Edinburgh and beyond.