Case Study 01: Leadership & Internal Communications
Making leadership strategy meaningful to employees.
How I supported town halls, leadership announcements and staff feedback at Elite Energy, turning strategic priorities into messages people could act on.
Role
Communications support, internal & leadership comms
Organisation
Elite Energy (international energy technology consultancy)
Scope
Town halls, announcements, engagement activities, surveys
Period
2023–present
Challenge
Strategy is easy to announce and hard to land.
Employees hear the words; the meaning gets lost between the boardroom and the team meeting. The challenge was to close that gap, so that strategic priorities arrived as something people could understand, discuss and connect to their own work.
Approach
Translation, consistency and listening.
- Plain-language rewrites of strategic messages.
- A consistent narrative across town halls, leadership announcements and the intranet.
- Feedback loops via staff surveys, so communication was two-way, rather than a broadcast.
Impact
Messages that landed, and a channel back up.
More consistent message delivery across the company; structured channels for staff feedback reaching leadership; communications that employees could connect to their own work.
Evidence pendingQualitative, employee engagement metrics pending publication approval.
The work
What I actually did.
Supported town halls, preparation, messaging structure and follow-up communications, so the story told from the front of the room was the same one that landed in inboxes afterwards.
Drafted and shaped internal announcements from leadership, turning strategic decisions into clear, plain-language messages.
Ran employee engagement activities and supported staff feedback and surveys, closing the loop between employees and leadership.
“Good internal communication isn’t broadcasting. It’s translation plus listening.”
SELECTED WORK
Internal communications examples
Adapted and anonymised portfolio samples showing newsletter and leadership communication formats. Identifying details and wording have been changed for presentation here.
Internal newsletter
An anonymised newsletter introduction bringing people and business updates together.
View full-size example
Leadership town hall
An adapted cover introducing business priorities, strategic direction and next steps.
View full-size example