Case Study 03: Digital Communications & Analytics
Taking over an underused corporate LinkedIn page and turning it into a measurable, evidence-run communications channel.
Engagement in under 12 months
Followers grown from an underused base
Monthly
Performance reporting from LinkedIn + Google Analytics
Challenge
A corporate LinkedIn page that existed but didn't perform: inconsistent posting, no content strategy, no measurement.
Challenge: A corporate LinkedIn page that existed but didn't perform: inconsistent posting, no content strategy, no measurement.
Approach: A repeatable content system: planned content themes, consistent brand voice from the new guidelines, technical subject matter translated into accessible posts, and monthly performance reporting from LinkedIn and Google Analytics to steer decisions.
Impact: Engagement tripled in under a year; followers grew past 2,000; the channel became a reliable shop-window for the rebranded company.
How the channel was rebuilt
Content with a system behind it
The page moved from ad-hoc posting to a repeatable content system: planned content themes, a consistent cadence, and formats chosen deliberately for the audience. Every post applied the brand voice set out in the new brand guidelines, so the channel reinforced the rebrand rather than drifting from it.
Reporting that changed decisions
Monthly performance reports were produced from LinkedIn and Google Analytics, tracking what content earned attention and where effort was being wasted. Those reports redirected the content plan month by month: themes, formats and timing were adjusted against evidence rather than instinct.
Making technical content worth reading
Energy-technology subject matter (data platforms, AI tooling, operational complexity) was translated into posts a broad professional audience could actually engage with, without flattening the technical credibility of the business.
“Analytics don’t replace judgement. They give judgement something to work with.”
SELECTED WORK
LinkedIn content and results
A published post translating hydrocarbon allocation into clear business benefits, supported by the exported post analytics.
Source: LinkedIn content export, November 2026. Clicks include content interactions and are not the same as website visits.
View original LinkedIn post
Hydrocarbon allocation post
Published 27 January 2026. View the post and its original artwork.
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Annual Page analytics
Page summary for 10 November 2025 to 9 November 2026. These figures cover the Page, not only this post.
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